Shop Baggu’s Lastest Collaboration Collection With Miffy

Every urban It girl has probably been seen running around town with a Baggu bag slung across her body. The accessories brand rose in popularity over the past few years for its reusable grocery totes and nylon crossbody bags in bright colors and prints. Today, new styles will hit the streets as Baggu launches their latest collaboration collection with the iconic Dutch cartoon character Miffy.
The cartoon bunny comes from a series of picture books drawn and written by Dutch artist Dick Bruna, first published in 1955. Miffy’s aesthetic inspires the collection with Baggu, which has simple lines and bright, playful colors like orange and blue.
Miffy is featured on Baggu’s best-selling bags, pouches, and socks, as well as a special charm-sized Miffy. Flowers, cherries, mushrooms, stars, and other Miffy character motifs adorn every item. Needless to say, the whole collection is so adorable that it unlocked my cute aggression.
You can find three new Miffy prints in the Standard Baggu style, a reusable recycled nylon bag that carries two to three plastic grocery bags worth of stuff. The popular Medium Nylon Crescent Bag and Small Nylon Crescent Bag each have their own new Miffy prints featuring embroidered strawberries, flowers, mushrooms, and Miffy on a sky blue bag.
In addition to bags, Miffy is on wallets, cosmetic cases, picnic blankets, and socks. And if you can’t get enough of the bunny, Baggu made an exclusive Miffy-shaped bag charm that clips onto your purse.
The Baggu & Miffy collection will be available to shop starting today at 1 p.m. EST online and in Baggu stores as they open.
Shop the Baggu & Miffy Collection
Sidney Lee is the Editor, Deals and Trends, for Best Products, Popular Mechanics, Runner’s World, Biography, Women’s Health, Men’s Health, and Oprah Daily. She loves keeping up on the latest social media trends and viral pop culture moments to recommend only the best products to readers. Previously, Sidney was the Assistant Home Editor at HGTV Magazine as well as contributing editor at Food Network and The Pioneer Woman Magazines, covering home, food, style, and more. She is based in Manhattan, and outside of work you can find her trying all the latest restaurants the city has to offer.